The main competitor for Ugg Electric is the regular Ugg brand. Minor competitors include knockoffs of the Ugg Australia products. Our advantage over our competitors is the fact that our boots heat up, providing a more luxurious experience for consumers.
Ugg Electric uses the same employees to make the boots as the regular Ugg Australia brand, but we also have a team of highly trained electrical engineers as well as a factory where the boots have the heaters installed.